ABOUT BAAD Concepts Pty Ltd
BAAD Concepts was formed in 2000 in order to introduce the techniques and methodologies used by Dr Barry Westlake to grow and/or turnaround high technology companies from many industry sectors over the past 40 years.
BAAD Concepts focuses on helping emerging businesses that involve high technology. We prefer not to accept regular consulting assignments but favour getting much more involved in the development of the company through ongoing involvement with the management. This usually takes the form of:
- Involvement as a non-
executive director, often coupled with one or more of the following; - Facilitation of strategic analysis and planning by the management team;
- Coaching of key individuals or the whole management team;
- Mentoring of key individuals or the whole management team;
- Interim management assignments to complement the skills of management or fill a gap in management ahead of the appointment of new staff.
The methodology adopted by BAAD Concepts is based on a set of simple techniques that have been shown to work with a wide range of companies, technologies and industries. This methodology focuses on four key concepts:
Basics This involves a “back to basics” analysis of the business, its customers, its products and services and its internal processes.
Aspirations It has been found that many companies lose sight of their goals, aims
and mission. By re-
Actions Once the desired changes have been identified in a qualitative manner, it is then possible to develop an action plan that can permit the company to move forward rapidly, with minimum risk and maximum likelihood for success.
Deliverables The action plan will also establish clear key deliverables so that all
of the stakeholders can fully understand what is expected of them and permit their
performance to be monitored and self-
BAAD Concepts has also established its fee structure with an understanding of the needs of its clients. By using BAAD Concepts as an adjunct to management, clients actually see an increase in management resources for a modest increase in executive costs. Success fees are based on the measurable improvements achieved by using BAAD Concepts.
BAAD Concepts is closely associated with other highly respected professional practices and, if appropriate, can introduce its clients to accountants, lawyers, patent attorneys, venture capital investors, private investors, investment and flexible bankers, training courses, marketing and sales specialists, overseas alliances, human resources facilities, government lobbyists, computer systems consultants and research and development alliances.